In a significant move to bridge the gap for the country’s most remote educational institutions, Puregold Price Club Inc. President Vincent Co has announced that the total streaming revenue from Puregold Channel will be fully integrated into his flagship advocacy, the Pusong Panalo Program.
Beyond infrastructure, the program adopts a holistic approach by supporting the people at the heart of the education system through teacher livelihood packages and grocery support for students. This multi-faceted intervention is built on a long-term commitment to nationwide development, with a clear mission to reach 30 public schools and at least 10,000 students across the archipelago by 2028. Through the Pusong Panalo Program, Co is bridging the gap between digital entertainment and meaningful philanthropy, fostering a “winning heart” in the communities that need it most.
The Puregold Channel on YouTube serves as the company’s hub for its “retailtainment” strategy, an integrated content ecosystem spanning free digital series, music collaborations with leading OPM artists, and original Filipino storytelling through the annual Puregold CinePanalo Film Festival. The channel has surpassed 300,000 subscribers, earning YouTube’s Silver Play Button and establishing itself as one of the most robust brand-owned media platforms in Philippine retail.
But the metric that matters most is not just Puregold Channel‘s subscriber growth. Vincent’s success with these retailtainment ventures has allowed him to direct more resources towards one of the company’s strongest advocacies. Every view on the channel translates into revenue, and every peso of that revenue is reinvested in public education. With this model, audience engagement is no longer a vanity metric; it is a funding mechanism. Performance drives purpose, scale enables service.
For Vincent Co, the convergence of business growth and social investment is not a communications narrative but a leadership mandate. Retailtainment, in this context, is not merely a growth lever but a means to mobilize capital toward outcomes that endure beyond quarterly performance.
Under Vincent Co’s stewardship, Puregold content with a social impact is not treated as a byproduct of success, but as one of its clearest indicators.