“Nakakatuwa kasi sabay naming dini-discover the partnership that we have and who knows where that will take us.”
Asia’s Multimedia Star and one of the most in demand actor and endorser in the Philippines, Alden Richards becomes the first brand ambassador of shawarma restaurant The Hungry Pita.
The Hungry Pita is thrilled to announce its partnership with Asia’s Multimedia Star, Alden Richards, as its newest brand ambassador. The dynamic partnership is one giant stride for the company in its ongoing aggressive journey of expansion and innovation, ready to bring its signature pita recipes to more Filipino foodies across the country.
What’s Alden’s reaction being the brand ambassador of Hungry Pita?
Prior to the shoot, tinikman na namin siya. And what I really like about the product, it’s very friendly – when I say friendly when it comes to the taste, when it comes to how it is packaged, when it comes to the demand of the consumer, nasasagot ni Hungry Pita ang lahat ng requirements. And when it comes to food business, I think isa sa mga dapat kino-consider ng mga business owners is the quality, consistency and the taste, and all of that, meron ang Hungry Pita. I’m just really happy and really excited kung ano pa ‘yung mga milestones na pwedeng ma-reach ni Hungry Pita ngayon na we have this kind of partnership. So, I think malayo pa ang mararating ng brand when it comes to the food business.
What made Alden say yes to The Hungry Pita?
“Kasi they never had any brand ambassadors before. Parang nakakatuwa kasi na sabay namin madi-discover ‘yung partnership that we have and who knows where that will take us. And I’m just very excited and blessed kasi they’re both very good people. Mabait sa tao, mabait sa staff, I saw how they are during our shoot. 117 branch, ‘yung magandang pamamalakad ng mga may-ari, I’m a fan of that. I’m a fan of people who have good hearts, good intentions, good business for consumers and people that are close to them.”
What’s the secret to a stable business for Alden?
“Know your craft more than anything. More than the money, mas okay na mas marami kang alam kesa mas marami kang pera kasi money will follow if you have knowledge. Make sure you know it by heart. Of course, you can get mentorship from other people pero iba pa din ‘yung ikaw mismo ang nakakaalam kasi I think that’s they key for consistency and longetivity in the business.”
Held at the Wrap For More Media Launch, the partnership of Alden Richards and The Hungry Pita signifies great importance for the event. It marked the launch of new initiatives and will shape the future course of the brand toward the media representatives, stakeholders, and prospective franchisees.
From its humble beginnings as a tiny shawarma kiosk in Malolos, Bulacan in 2012, The Hungry Pita has now grown into a well-known brand with over 100 franchisees nationwide. Its diverse menu features a variety of pita-based products such as the classic Shawarma, Delectabowl, Cheese and Tuna Quesadillas, Burrito, Pitacos, and Pita Chips, all well regarded for their taste and affordability.
Quality, innovation, and customer satisfaction—these foundational values of The Hungry Pita are personified by Alden Richards, one of the Philippines’ most celebrated figures. Known for his versatile acting, captivating performances, and credible endorsements, Alden’s engaging charisma and widespread popularity are expected to boost the company’s visibility and attract a varied clientele to The Hungry Pita’s mouthwatering menu.
Along with major changes in its menu and service offerings under development, this new partnership with Richards promises to set The Hungry Pita at a solid position as a leader in the fast-food industry as it innovates and grows its business.
For more information about The Hungry Pita and the upcoming promotions featuring Alden Richards, visit https://thehungrypitaph.com/ or follow @TheHungryPitaPH on Facebook, Instagram, or TikTok.
Watch our coverage from the The Hungry Pita media conference: