As an official Media Partner for NBA House Philippines held on August 29 and 30 at SPACE at One Ayala in Makati City, Prime Video presented the inaugural NBA House Celebrity Showcase—a high-energy 5-on-5 exhibition game headlined by NBA Hall of Famers Jason Kidd and Tony Parker alongside popular Filipino personalities like SB19, Khalil Ramos, and RK Bagatsing, which ended in a 97–76 victory for Team Parker. Beyond the showcase, the two-day fan experience featured interactive basketball challenges, pop culture activities, NBA memorabilia, merchandise, and exclusive meet-and-greets with Jason Kidd and WNBA legend Lauren Jackson, setting the stage for Filipino fans ahead of the upcoming 2026–27 NBA season on Prime Video.