In a game-changing moment for Philippine media, Asia’s Phenomenal Unkabogable Box Office Superstar Vice Ganda and MediaQuest Holdings officially sealed a monumental creative partnership on Wednesday, August 12.
The historic event took place at The Lighthouse inside the Meralco Center—one of the iconic corporate headquarters of Chairman Manny V. Pangilinan. The ceremony brought together top industry movers, attended by MVP Group Chairman Manny V. Pangilinan, Vice Ganda, Slingshot Studios Head for Partnerships, People and Business Development Ranvel Rufino, and MediaQuest Holdings President and CEO Victorico P. Vargas.
A Grand Alliance Beyond Network Borders
The landmark agreement formalizes a shared vision to create grander, world-class content by leveraging the massive reach and scale of the MVP Group and MediaQuest alongside Vice Ganda’s matchless cultural legacy.
This historic deal officially cements Vice Ganda in Philippine pop culture history with a new moniker: the “Queen of All Networks.”
“You have built an exceptional career with your exceptional talents. So on your own, you built a distinctive brand—an audience that is not only nationwide, but beyond the shores of the Philippines, which very few can say. This event completes the elevation of Vice Ganda to the title ‘Queen of All Networks.’”
— Manny V. Pangilinan, MVP Group Chairman
Gratitude, Growth, and Unleashing Pure Creativity
When introduced with her newest title by event host Kaladkaren, Vice Ganda laughed it off with her trademark humor before expressing her deep gratitude for the new venture.
For Vice, the creative alliance is an opportunity to expand her horizons while honoring her roots with ABS-CBN:
“Natawa ako dun sa ‘Queen of All Networks.’ I just wanna say thank you for the trust, for believing in me, for believing that I can offer something to your group… Ilang taon na din akong araw-araw ninyong napapanood sa telebisyon, pero naniniwala pa din naman ako na meron pa akong maibibigay, meron pa akong maibubuga. Natutuwa ako sa mga karagdagang plataporma na meron kayo ay mas magiging malaya ako at magkakaroon ng pribilehiyo na makapagbigay ng serbisyo sa mga mamamayang Pilipino.
And also, very grateful to ABS-CBN. Every learning na bitbit ko ngayon sa every experience na meron ako ngayon… nagmula sa kanila. I’m just so happy na with the partnerships now and in the future, ABS-CBN is still and will always be there to guide me and be part of every content and program that I’ll be doing. Maraming, maraming salamat, Sir MVP, for allowing me to extend my talent to your audiences.”
Healing Past Heartbreaks and Reimagining the Future
Addressing the past with characteristic candor, Vice recalled the bittersweet history between TV5 and It’s Showtime, reflecting on how former setbacks paved the way for a stronger, more mature relationship today.
“Masaya lang ako kasi we did not have a not-so-happy experience in the past, because as we all know, It’s Showtime used to air in TV5 and then, suddenly nawala. It broke my heart that time, pero ngayon, nakakatuwa kasi ‘yung heartbreak naghi-heal, nagkakaroon ng learnings and pwede pa din makabuo ng isang magandang relationship after the heartbreak.”
More than anything, the venture has reignited the iconic superstar’s creative spark after 16 years of daily television work.
“Kagabi pa lang ang dami ko nang naiisip, ang dami ko nang content na gustong gawin… I started It’s Showtime 16 years ago… ‘yun ang kinakatakot ko na dumating ‘yung araw na parang hindi na ako nae-excite, ‘yung parang feeling ko ‘yun at ‘yun, nagiging routine na.
This partnership gives me so much excitement. Nai-ignite niya ‘yung fire sa akin, kinikiliti niya ulit ako, parang kumukulo na naman ‘yung tiyan ko… Gusto ko ‘yung feeling na may bagong bahay, may mga bagong tao na makakausap, mga bagong makakatrabaho. Gusto ko ‘yung challenge na ‘yon dahil naniniwala ako na comfortability is the enemy of achievements, the enemy of excellence.”
Phenomenal Possibilities Ahead
The VG X MQ venture signals extraordinary opportunities for the Philippine entertainment landscape. By combining Vice Ganda’s unmatched star power and creative vision with MediaQuest’s extensive multi-platform network, Filipinos across the globe can look forward to groundbreaking projects and unforgettable entertainment.
Watch our coverage from the contract signing below: