GMA Pictures has officially pulled back the curtain on the viral “Queen of the Islands” pageant that recently dominated social media, revealing that the heavily discussed contest was actually a clever promotional campaign for its upcoming satirical comedy film, Red Crown. The initial marketing phase cleverly mirrored a real-world pageant launch, complete with candidate reveals, pasarela videos, sponsor announcements, and a full press presentation, keeping pageant enthusiasts and the general public guessing for weeks.
Directed by Dominic Zapata and written by Kit Villanueva and Ken de Leon, Red Crown dives headfirst into the hilariously fierce and cutthroat world of beauty pageantry. The film captures the chaotic energy, ambition, and backstage drama hidden behind the glitz, gowns, and killer walks, creating a full-throttle comedy that invites moviegoers to guess who will outsmart the competition and take home the crown.
The movie boasts a massive ensemble cast that blends real-life pageant royalty with top Sparkle talent. The star-studded lineup includes Yana Aduana, Alethea Ambrosio, Ara Arida, Herlene Budol, Skye Chua, Faith da Silva, Michelle Marquez Dee, Haley Dizon, MJ Encabo, Shuvee Etrata, Gazini Ganados, Rein Hillary, Maika Kemmochi, MJ Lastimosa, Aira Lopez, Sanya Lopez, Ahtisa Manalo, AZ Martinez, Ashley Ortega, Vanessa Peña, Sandy Riccio, Jade Tecson, Tarah Valencia, Yna Angela Uy, and Yza Thalia Uy.
GMA Pictures promises that this reveal is only the beginning, with additional cast members and storyline details set to be unveiled soon ahead of the film’s nationwide theatrical release this October.