BTS-Inspired ARIH Noodles Officially Arrive in the Philippines
MANILA, Philippines – Filipino foodies and K-pop fans have a new reason to celebrate. ARIH, a Korean noodle brand inspired by global pop icons BTS, officially landed in the Philippines with a launch event at the Glorietta Activity Center in Makati on October 27, 2026.
Brought to local shores by Nextrade Philippines Inc.—the country’s premier importer and distributor of Korean goods—the brand aims to connect directly with the vibrant local K-culture scene and the passionate Filipino ARMY community.
“We know how much Filipino ARMYs love BTS and enjoy Korean products,” shared Nextrade Philippines. “That’s why our company is dedicated to bringing these Korean noodles and authentic products straight to the Philippines.”
Star-Studded Grand Launch
The event drew a strong showing of local celebrities and well-known BTS fans who came out to show their support. Among those spotted at the Glorietta launch were Arci Muñoz, Isabel Oli, Ysabel Ortega, Shaira Diaz, and Lapillus member Chanty Videla, all joining fellow enthusiasts to celebrate the brand’s arrival.
A Debut Flavor Lineup
ARIH is debuting with three distinct flavor profiles:
Soy Sauce Butter: A savory, buttery blend featuring rich soy sauce with a subtle touch of sweetness.
Truffle Bulgogi: A rich, savory take on classic bulgogi, elevated with a subtle truffle aroma and umami finish.
Black Pepper Tteokbokki: A sweet and savory tteokbokki-inspired option packing a bold kick of black pepper.
More options are slated to hit shelves next year, including Vongole, Spicy Seaweed, Gochujang Butter, and K-Super Spicy Seaweed.
Beyond instant noodles, ARIH plans to expand its product range in 2027 with a line of Dualbiotic Drinks, featuring three fruit varieties: Apple Flare, Pineapple Drift, and Peach Mango Horizon.
Interactive Glorietta Launch
The Glorietta debut brought together media members, digital creators, and brand partners for an immersive introduction to the line. Guests explored product showcases, photo spots, merchandise displays, and curated cultural experiences designed around modern Korean lifestyle trends.
Rather than a simple product reveal, ARIH designed the event to foster community among local K-culture enthusiasts and content creators, encouraging fans to share their own ARIH moments online.
Where to Buy
ARIH noodles are now rolling out to all leading supermarkets and convenience stores nationwide.
For immediate home delivery and early access to current inventory, customers can order directly online at www.arihnoodlesph.com.
